The colour of happy (2016)
The colour of happy
Over the past two years, the word “happy” has appeared frequently in headlines in the local press. From “Happy Dubai”, an initiative by Dubai Municipality that invites people to express their happiness about its services to headlines claiming “Dubai To Rank Among World's Top Happiest Cities In 10 Years”.
“Happy Dubai” as a form of expression, a marketing tool, a commodity. What happens when happiness gets colour coded and commodified?